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SEO guide

Compare Domains Guide

A comparison report for domain traffic, organic keywords, average position, top ranking buckets, common keywords, and missing keywords.

SEO

Guide overview

Users want to compare websites side by side and find ranking gaps against competitors.

4setup steps
10key metrics
4use cases

Purpose

Compare Domains helps benchmark a website against competitors. It shows where domains overlap, where competitors are stronger, and where missing or weak keyword opportunities exist.

Ranking Impact

The report supports competitive prioritization. It helps identify topics competitors win, categories your site undercovers, and keywords worth targeting or refreshing.

How To Use It

  1. Enter competitor domains for the same market.
  2. Select country, device, date range, and currency context.
  3. Compare traffic, keywords, average position, top 3, top 10, and overlap metrics.
  4. Move strong opportunities into Keyword Gap, content briefs, or tracking.

Key Metrics

  • Organic keywords
  • Traffic
  • Average position
  • Top 3
  • Top 10
  • Top 100
  • Common keywords
  • Missing keywords
  • Weak keywords
  • Strong keywords

Comparison

Compared with Keyword Gap, Compare Domains is the executive view. Keyword Gap is the tactical keyword list that comes after identifying competitor differences.

Use Cases

  • Competitor benchmarking
  • SEO sales discovery
  • Market share review
  • Opportunity sizing

FAQ

How many competitors should I compare?

Start with two to four direct search competitors. Too many unrelated domains can make the comparison noisy.

What is a missing keyword?

A missing keyword is a query where competitors rank but your selected domain does not have meaningful visibility.