Guide overview
Users want to know how to track keyword rankings and interpret movement over time.
Purpose
Position Tracking monitors selected keywords so teams can see whether pages are gaining or losing visibility in the search results for target locations and devices.
Ranking Impact
Rank tracking does not cause rankings to improve, but it reveals whether SEO work is having an effect. It also helps find drops, cannibalization, device differences, and competitor pressure.
How To Use It
- Add important keywords to the project.
- Choose country, language, device, and search engine context.
- Run or review rank checks.
- Segment results by top 3, top 10, top 20, top 50, and top 100 buckets.
Key Metrics
- Current position
- Ranking URL
- Search volume
- Estimated traffic
- Keyword difficulty
- Rank snapshots
- Top ranking buckets
- Device filters
Comparison
Compared with checking rankings manually, Position Tracking stores consistent snapshots and makes movement easier to compare across time, devices, and keyword groups.
Use Cases
- Keyword campaign tracking
- SEO experiment measurement
- Competitor movement review
- Content refresh validation
FAQ
Search results can change based on geography, device, personalization, language, and SERP layout. Tracking settings should match the market you care about.
Track primary commercial terms, important informational terms, branded queries, high-value pages, and keywords tied to active SEO work.
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