Guide overview
Users want to see which keywords a domain ranks for and how those rankings compare by value.
Purpose
Organic Rankings lists the search queries where a domain appears in organic results. It helps teams find high-value wins, declining pages, underperforming positions, and topics worth expanding.
Ranking Impact
The report helps prioritize pages that already have visibility. Improving pages that rank between positions 4-20 can often produce faster gains than starting from zero.
How To Use It
- Open Organic Rankings from the SEO workspace.
- Review ranking keywords and filter by market or device context.
- Sort by position, traffic, volume, or difficulty.
- Choose pages for content refresh, internal links, title updates, and monitoring.
Key Metrics
- Keyword
- Position
- Ranking URL
- Title
- Search volume
- Estimated traffic
- Keyword difficulty
- Intent
- Last updated
Comparison
Compared with Position Tracking, Organic Rankings discovers provider-known keywords for the domain. Position Tracking follows keywords you intentionally selected.
Use Cases
- Find quick-win keywords
- Refresh ranking content
- Audit keyword cannibalization
- Prioritize SEO content updates
FAQ
A quick-win keyword is usually a relevant query where the site already ranks but could gain more traffic with focused improvements.
Organic Rankings is discovery-based. A tracker only includes keywords that were added to the project.
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