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Reporting guide

Project Reports/export Guide

A project reporting workflow for exporting audit, traffic, keyword, and SEO summary data to PDF, XLSX, or CSV.

Reporting

Guide overview

Users want client-ready SEO reports and downloadable data exports.

4setup steps
10key metrics
5use cases

Purpose

Project Reports/export packages project SEO data into shareable formats. It supports client reporting, internal review, handoff to teams, and offline analysis.

Ranking Impact

Reports do not improve rankings directly. They make SEO work accountable by documenting issues, fixes, progress, traffic, ranking snapshots, and next actions.

How To Use It

  1. Open Reports from the dashboard context.
  2. Review the project report summary.
  3. Choose PDF for presentation, XLSX for spreadsheet analysis, or CSV for raw table workflows.
  4. Use the export in client updates, team planning, or historical records.

Key Metrics

  • Audit status
  • Audit score
  • Pages crawled
  • Issue counts
  • Traffic range
  • GSC clicks
  • GSC impressions
  • GA sessions
  • Tracked keywords
  • Rank snapshots

Comparison

Compared with screenshots, exports are more durable and easier to share. Compared with raw APIs, they are easier for non-technical users to consume.

Use Cases

  • Client reporting
  • Monthly SEO summaries
  • Developer fix lists
  • Spreadsheet analysis
  • Executive updates

FAQ

Which export format should I use?

Use PDF for readable reports, XLSX for analysis, and CSV for importing data into other tools.

Do exports include live data?

Exports reflect the latest stored project, audit, traffic, and keyword data available at the time of generation.