Guide overview
Users want to identify the strongest pages on a website and understand why they rank.
Purpose
Top Pages ranks website URLs by estimated organic performance. It shows which pages bring traffic, which keywords support them, and where page-level optimization can have the biggest impact.
Ranking Impact
Top Pages helps protect pages that already perform and improve pages with high potential. It is useful for content refreshes, internal linking, consolidation, and identifying pages that deserve more investment.
How To Use It
- Open the Top Pages report for a project.
- Select country, date range, device, and currency context.
- Review traffic, traffic change, keywords, top keyword, traffic share, and related URL data.
- Prioritize pages for updates, links, schema, UX improvements, or consolidation.
Key Metrics
- URL
- Traffic
- Traffic difference
- Traffic share
- Keywords
- Top keyword
- Intent
- LLM prompts
- Referring domains
Comparison
Compared with Domain Overview, Top Pages is URL specific. It answers which pages rank and perform, not just how the domain performs overall.
Use Cases
- Content refresh planning
- Landing page prioritization
- Internal link planning
- Page consolidation decisions
FAQ
No. Top pages deserve protection and improvement, but low-performing strategic pages may also need work if they target important topics.
It shows which URLs drive visibility, making it easier to compare content depth, page structure, and topic coverage across competitors.
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